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FUCK FAST FASHION - Black Friday Concept Store in Shoredich

Fashion needs to make needs to make a change, the Anti-Black Friday Concept store returns with only sustainable brand curation. 18th November - 1st December


Lone Design Club is back with it’s annual Anti - Black Friday FUCK FAST FASHION store. 

Putting our middle fingers in the air to fast fashion and educating the masses to spread the word on sustainable fashion. Sustainable need not mean a sacrifice for style, our brands have an incredible mix to satisfy all needs, from recycled materials to upcycling, you can find something that will take you from the boardroom to the dance floor without any environmental impact.

But sustainability need not be all doom and gloom! We’re creating the best and most immersive experience to enjoy fashion and stand up for what you believe in. Uncovering the best in up & coming independent designers: discover ethical brands and join in the immersive fun in our tailored events series. Be the first to get an exclusive glimpse before anyone else.

We’re explicitly against Black Friday, we value the care and effort designers have put in to create their pieces and don’t want to underrate this. Come in on the 29th November and products will be the exact same price as they were on the 28th and 30th. We encourage our shoppers to be conscious of what they’re purchasing and not have a ‘buy fast, throw away later,” attitude.

The carefully co-curated brand selection is set to exceed expectations and providing customers with the best + brightest in 20+ women's wear, accessories and lifestyle brands.

With an events series to enlighten and empower, we want everyone to join the conversation on our future and what we can do to save it. From panels, to collection launches, get involved with the fashion fun.

Open to press, media, industry AND consumers alike, discover unique + one-of-a-kind product, and meet the creatives in this designer led store. Go deeper behind the brand and immerse yourself into the world of the designer.


  • Panel discussion with One Young World 
  • Sustainable Lifestyle Awards
  • Sustainable vs Ethical: What’s the Difference?
  • Fabric for Freedom: Collection Launch + Panel Discussion
  • Alison Fern
  • Fashion Originators podcast


Location: Shoreditch

Date: 18th November - 1st December 

Opening hours: 10AM - 7PM daily

Free entry, open to public



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