Fighting climate change can seem out of reach for most but thanks to our partner Tree-Nation we are able to offer all our clients worldwide CO2 neutral delivery. For each order you place, we will plant a tree in our company forests located in Madagascar and Tanzania and compensate our CO2 emissions.  

The trees planted as part of our CO2 Neutral program are certified by the leading international third-party CO2 certifications standards, such as VCS, CCB and Plan Vivo.


Usambara Biodiversity Conservation, Tanzania

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The Eastern Arc Mountains are a global biodiversity hot spot, and this biodiversity must be maintained. Tree nursery projects to reforest lands in the Usambara Mountains African Rainforest are an excellent way to achieve this imperative. Population growth puts further pressure on the Forest Nature Reserve as people need building materials, cooking fuel, and other tree products. The project has the objective to enhance tree planting in and around villages adjacent to Nature Forest Reserve and the Jegestal water source. By assuring adequate tree availability to communities in the Usambara Mountains, we can avoid the unsustainable illegal use of the Reserves.

Eden Projects, Madagascar

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Deforestation is a major issue in Madagascar because of its high concentration of endemic species and extreme rates of habitat loss. In response to the large-scale loss of mangroves and upland forests Eden Reforestation Projects initiated the Madagascar Reforestation Project. The program began in 2007 and since its inception Eden has successfully planted over 16 million mangrove and dry deciduous trees in this remote area of northwest Madagascar.

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Ethical Gemstones

There is no doubt that mining of any sort is tough work whether it is deep underground in claustrophobic shafts, on the surface in searing heat or waist deep in jungle rivers.

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Then again, if we could grow gemstones on trees in the back yard they may not be so valued!

But what can we do if we want to buy ‘ethical’, ‘fair trade’ or ‘sustainable’ gemstones? There are around 50 countries across the world with productive mines and some have less than blemish free reputations.

First we have to ask ourselves, “What is an ethical gemstone?”

Simply put, an ethical gemstone would be one that is extracted from the ground with minimal environmental damage by miners who are not exploited or suffering terrible working conditions and the profits are not used to fund war, terrorism or political corruption.

That is a very simplified explanation of an ethical gemstone but it is such a widespread and varied trade that every person involved would have their own story to tell.

Our industry creates a great deal of wealth all along its many processes from the mine itself to the sorters, rough traders, cutters, dealers and jewellers. If we stopped buying gemstones, there are people in these far flung countries that would lose their incomes, with no social safety net.

So, which gemstones are ‘ethical’?

No country is perfect or without some form of exploitation but there are a number of gemstone producing countries which have marked labour and environmental laws where one can feel quite safe in buying.

The most ethical gemstones come from affluent westernized countries which, by law, have to take care of both the workers and the land. But is it more ethical to spend your money in these rich nations rather than the so-called third world countries where regulations may be less strict, but the workers rely on the sale of gemstones for food and shelter?

Families or villagers work together in streams or shallow pits, often using picks and shovels rather than mechanised equipment, which can be quickly returned to arable farm land.

At Amadeus, we have personal contacts with several sources – most notably Thailand, Cambodia,Colombia and Vietnam.

In Thailand and in neighbouring Cambodia, mining is a tough job but is always voluntary and the owners value education far too highly to allow their children to dig for gemstones.

Countries such as Sri Lanka and Tanzania have had troubled pasts but have made great strides forward in their efforts to make their natural resources profitable for everyone yet still sustainable.

In the picturesque jungle clad hills of the Dominican Republic the mines are even open to visitors as a tourist attraction.

We take great pride in our industry, the hard work and enormous skill involved in getting a piece of rough rock out of the ground and cut and polished into a thing of beauty. There is simply no one size fits all solution to this problem, but we can try our best to stamp out the worst practices and encourage the good.

There are very few items purchased in the world today which do not have some sort of environmental impact, from a simple cup of coffee to an expensive motor car, everything we buy has a consequence. We can change our habits to use less plastic, recycle our rubbish and make informed decisions about what we buy.

The political, economic, environmental, ethical issues to consider when buying coloured gemstones are too convoluted to examine in a simple article and the pros and cons are endless.

At Amadeus we have spent several years to scout the most sustainable approach to make jewellery. We are committed to sourcing precious metals from empowered responsible artisanal and small-scale mining organisations who meet world leading standards for responsible practices.

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Luxury Fashion Platform Farfetch Launches Online Fashion Footprint Tool

Farfetch, the London-based online luxury fashion platform, has just introduced a new fashion footprint tool aimed at helping shoppers track the environmental impact of their spending decisions. The new carbon footprint calculator is a part of the company’s sustainability efforts as the conscious consumerism trend takes over the fashion industry.

The new fashion footprint tool, which the company describes as empowering shoppers to “think, act and choose positively”, will show Farfetch users the impact of specific materials in their purchases and the savings they are making if they choose to buy secondhand or recycled clothing. The platform had recently introduced a new “Second Life” initiative, which gives shoppers credit in exchange for secondhand designer apparel and accessories. 

“Farfetch has been selling a curated selection of pre-owned and vintage fashion online since 2010, and in 2019 launched two services offering customers the ability to sell or donate their pre-owned items,” said Thomas Berry, director of sustainable business at Farfetch. 

“We wanted to better understand the environmental benefits of all these models as we continue to focus on projects to enable us and our partners to reduce environmental impacts.”

Farfetch’s fashion footprint calculator was launched in tandem with the company’s latest report into the second-hand market in the United Kingdom, United States and China. Surveying over 3,000 consumers, the global average showed that consumers now purchase around 8 preloved wardrobe items and accessories annually. 

“Existing data shows that luxury resale represents a US$24 billion market that is growing four times faster than the primary luxury market, partly due to consumer interest in sustainable fashion,” said Berry. 

The research showed that purchasing one preloved fashion item helps to save 1 kilogram of waste, over 3,000 litres of water and 22 kilograms of carbon dioxide emissions. These environmental indicators will be included in the fashion footprint tool, so consumers can better understand how avoiding brand new items can benefit the planet. 

“With this research, we want to support our partners and more broadly the luxury industry, in helping to drive positive change,” added Giorgio Belloli, the chief sustainability officer at Farfetch. 

“We aim to become a source for data and tools in the circular space to drive this positive change. This marks the first step into that direction.”

Farfetch’s move comes as other fashion companies have begun launching carbon calculators in response to increasing consumer awareness about sustainability. Most recently, eco footwear brand Allbirds announced that they will be showing a carbon label on every single sneaker in its collection. It followed ThredUP, the world’s largest resale fashion retailer, who launched a similar fashion calculator tool on its platform earlier in January.  

But the onus isn’t only on consumers. Fashion accounts for 10% of global carbon emissions and 20% of water contamination – but a large proportion of the industry’s enormous footprint is attributable to the raw material and production process. Targeting fashion brands, Google and WWF recently partnered to launch a digital platform with environmental and sustainability information to inform responsible sourcing decisions. 

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4 Unexpected Jewelry Trends Taking Over 2020 by ELLE USA

4 Unexpected Jewelry Trends Taking Over 2020 by ELLE USA

What does jewelry look like in the new decade? In the past few years, we saw jewelry scale back: Massive statement necklaces from Gossip Girl's heyday were replaced by layered chains and charms, and we traded in gaudy earrings for a constellation of stud piercings. Surprisingly, we're swinging back in the oversized, over-bedazzled, but not-so-overdone direction. 

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Turn Me On Festival - London Fashion Week Event

Save the date: 14th February 2020

London Fashion Week is generally a very compact intense few days with industry professionals trying to keep up. Our event will offer health and futurism conscious participants an opportunity to rejuvenate and refresh while being stimulated by the future of tech in both fashion and fitness.

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Designer Spotlight: / ID /

/ id / is an ethical & slow fashion brand creating a wearable experience for mindful & passionate lives.  "We create fun pieces with bright colours and bold silhouettes. We bring a combination of fun, sophistication & versatility into our designs to create timeless pieces. Unique clothes are the product of timeless designs & mindful making!"

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