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We are back for another round with LDC to promote sustainable fashion!

Across Chelsea Flower Show we are back with another bigger and better that ever store -  sprouting up right at the heart of Chelsea. This time weeding out fast fashion and planting the seeds of sustainability.

Alongside their signature pop up Concept Store, LDC is giving you the opportunity to meet the designers behind the labels, attend immersive daily events + in store happenings. Expect a glimpse into the most exciting new wave of 20+ independent fashion, accessories & lifestyle labels under one co-curated roof, be the first to discover unique + one-of-a-kind product before anyone else!

On this occasion, Amadeus will be offering personal styling sessions of their latest jewellery collection.


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Across Marylebone Food Festival, Fashion Revolution Week AND Earth Day, we are back at it for our April edition - THE ANTIDOTE TO FAST FASHION - Experiences + Concept Store in the heart of London’s Marylebone.

Alongside our signature pop up Concept Store, your opportunity to meet the designers behind the labels, we invite you to get involved in our exciting series of immersive daily events + in store happenings. Expect a glimpse BTS into the most exciting new wave of 20+ independent fashion, accessories & lifestyle labels under one co-curated roof, be the first to discover unique + one-of-a-kind product before anyone else!


Appealing to fashionistas and foodies alike. Expect; A series of talks, supper clubs, workshops, in store styling sessions and happy hours! Keep an eye out on our social channels + below for what’s to come…


Uncover a world of original and impactful design, discover the designers unique stories, how they create their collections, what inspires them + be part of Lone Design Club's new retail experience.

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NottingHill Christmas Pop-Up Store

NottingHill Christmas Pop-Up Store

YOUR ULTIMATE CHRISTMAS SHOPPING DESTINATION - Premium + limited edition gifts  from 15+ hand-picked under-the-radar slow fashion + lifestyle brands accompanied by a  series of exclusive experiences + events this December.    GIVE THE GIFT LIKE NO OTHER. Literally. This Christmas LDC is heading WEST for the first  time and we're bringing with us 15+ of the best in up&coming designers and a jam-packed  series of immersive events to make your christmas shopping experience truly unique.  Meet the designers in-store, let us help you hand pick that perfect party piece with our  resident personal shopper, customise your gifts for your loved ones and even create  something special alongside the designers themselves at one of our highly anticipated  workshops. 
Get a unique glimpse behind the brands in this intimate immersive shopping experience like  no other, carefully co-curated over two floors in the heart of Notting Hill. Join us for a  bespoke Christmas experience and leave with the perfect gifts with a unique story.  Ethical sustainable small and unique, products you won't find anywhere else. Every gift tells  a unique story. 

Brands To Expect:  Week 1 WOMENSWEAR ​Aibe​ | ​Asmuss Clothing​ | ​Arkitaip​ | ​L-23​ | LINGERE ​Studio Pia​ | ​Chite  JEWELLERY ​Katherine Brunacci​ | ​Covet​ | ​Jewel Tree​ | ​Amadeus Bijoux​ | ACCESSORIES​ Yojo  | ​Danny Lee​ | BAGS​ ​Aruku​ | BELTS ​Black and Brown​ LIFESTYLE ​Pam Weinstock​ | ​MOA    Week 2 WOMENSWEAR ​Asmuss Clothing​ | ​Humphries and Begg​ | ​Gung Ho​ | ​L-23​ | ​Lyme  Terrace​ | KNITWEAR ​Valentina Karellas​ | LINGERE ​Studio Pia​ | ​Chite​ JEWELLERY ​Ware  London​ | ​Elsa Tierney​ | ​Katherine Brunacci​ | ​Leo With Love​ ACCESSORIES ​Danny Lee​ | BAGS  LUXTRA​ | ​Aruku​ | BELTS ​Black and Brown​ LIFESTYLE ​MOA
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What is slow fashion?

The last few years a wave of change has been sweeping through the fashion industry, powered by real truths about its implications on the planet, people and animals.  An increasing number of brands are rejecting the principles of East Fasion, as a more sustainable approach to making clothes comes to the fore. The Slow Fashion movement has arrived. So what is Slow Fashion?

Slow Fashion is an awareness and approach to fashion, which considers the processes and resources required to make items, particularly focusing on sustainability. It involves buying better-quality products that will last for longer and values fair treatment of people, animals and the planet.

Slow Fashion opposes the fast fashion model that emerged around 20 years ago.  And it’s fair to say Slow Fashion is 100% necessary, with brands like H&M burning 12 tonnes of unsold garments per year in spite of its ongoing sustainability efforts to close the loop in fashion.

Modern day Slow Fashion has seen some of these old ways come back into the picture. It encourages us to buy less garments at higher quality, made from more sustainable processes, less often.  It also puts emphasis on the art of clothes making and celebrates the skills of the craftspeople who make them.

 Some characteristics of a slow fashion brand such as Amadeus:

  • Made from high quality, sustainable materials

  • Often in smaller (local) stores rather than huge chain enterprises

  • Locally sourced, produced and sold items

  • Few, specific styles per collection, which are released twice or maximum three times per year.

slow fashion process

From top end to small scale designers,the values that make up the Slow Fashion movement suggest a complete overhaul of consuming and production.  This approach has inspired many changes in recent years, particularly in the production of clothing, but also in consumer behaviour.

And while there is a growing support for Slow Fashion, there is still a long way to go. To really support the Slow Fashion movement, we need to be a part of the growing movement of people looking beyond the “appeal” of the cheap, high turnover of fast fashion. We can maintain awareness of what a brand is really representing and focus on quality, not quantity by simplifying our wardrobes.  As they say, less is more, right?

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