Our Founder

About Nathalie Simond

The most Parisian of London jewellery designers

Born in Paris and now based in London, jewellery designer Nathalie Simond is the founder and creative director of Amadeus.

Having grown up across several continents in a multicultural family, Nathalie was exposed from an early age to diverse aesthetics, traditions and ways of life. This rich, global upbringing now lies at the heart of her creative universe.

She later moved to London to study fashion design at the prestigious Central Saint Martins, before working for leading fashion houses in Paris, Milan and London. These experiences, combined with her many travels, gradually shaped her vision: to create jewellery that feels both timeless and free-spirited, refined yet full of character.

From her London studio, Nathalie designs tailor-made pieces with one clear ambition:
to create jewellery that sparks joy — for herself and for the people who wear it.

“I created Amadeus to democratize access to genuine craftsmanship, rich in know-how, by offering quality at an affordable price. The collection I offer is 100% handmade, both eclectic and ethnically inspired.”

Every Amadeus piece reflects this philosophy:

• 100% handmade

• Ethically and globally inspired

• Thoughtfully designed for everyday elegance

Rooted in Parisian sensibility and shaped by London’s creative energy, Nathalie’s work is an invitation to express who you are — with jewellery that tells a story.