Our Founder

About Nathalie Simond

The most Parisian of London jewellery designers

Born in Paris and now based in London, Nathalie Simond is the founder and creative director of Amadeus — a jewellery brand rooted in craftsmanship, ethics, and respect for the world we live in.

Raised in a multicultural family and shaped by life across several continents, Nathalie developed early on a sensitivity to cultures, traditions, and the human stories behind objects. These experiences instilled in her a deep respect for artisanal know-how and a growing awareness of the environmental and social impact of fashion.

After moving to London to study fashion design at Central Saint Martins, Nathalie went on to work with leading fashion houses in Paris, Milan, and London. While these experiences refined her creative eye, they also exposed her to the excesses of mass production — an industry driven by speed rather than meaning, quantity rather than quality.

It was at this crossroads that Amadeus was born.

 

A conscious approach to jewellery

Nathalie founded Amadeus with the conviction that jewellery can — and must — be created differently.

Her vision was clear: to build a brand that honours slow craftsmanship, supports ethical production, and creates lasting pieces designed to be worn for years, not seasons.

Each Amadeus creation is:

• 100% handmade, using traditional techniques.

• Produced in small quantities to avoid waste and overproduction.

• Ethically crafted, in collaboration with trusted artisans.

• Inspired by global cultures, with deep respect for their heritage.

By choosing handcraft over industrial processes, Nathalie reduces environmental impact while preserving ancestral skills that are at risk of disappearing.

“I created Amadeus to democratize access to genuine craftsmanship — jewellery rich in know-how, made responsibly, and offered at a fair price. I believe beauty should never come at the expense of people or the planet.”

The London Studio

From her London studio, Nathalie designs jewellery with intention. Every piece is conceived to be versatile, timeless, and emotionally durable — jewellery that becomes part of everyday life rather than fleeting trends.

Sustainability at Amadeus is not a label, but a philosophy:

• fewer pieces, made better

• thoughtful sourcing

• long-lasting design

• conscious consumption

Rooted in Parisian elegance and shaped by London’s creative freedom, Amadeus stands for a new vision of luxury — one that values authenticity, responsibility, and meaning above excess.

Jewellery with soul.
Jewellery with purpose.
Jewellery that respects the world it comes from.